Made with Love Wheel Manufacturing with Industry Nine

Most people might know Industry Nine by its wheel’s signature sound, and while the internals are impressive, the process and community behind the entire wheel itself is equally remarkable. Since the company’s first wheels hit the ground in 2004, it has been continually innovating every process involved, be it at the drawing board, in the machine shop or on the assembly line. Get a glimpse of the process—from lathing to lacing—in this episode of Made with Love.

Manufacturing—most people don’t think of it as glamorous, but there is an allure to it that inspires and drives creation. The process and production behind modern mountain bikes and their associated products is an art form in itself, one that captivates both bike nerds and bike jocks alike. Made with Love is a series designed to capture the literal nuts and bolts upon which our sport is built: The components and people that bring bikes from the assembly line to trail.