Justin Woehler is a filmmaker based in Humboldt County, CA. As the creative force behind RUF Collective, Justin blends his passion for riding with his talent for visual storytelling to capture the authentic spirit of mountain bike culture. While his commercial work includes rider-centric films for Marin Bikes, Justin's documentary approach is rooted in community and connection. RUF Collective brings together local talent who share Justin's vision of authentic storytelling and community investment. Their work celebrates not just the thrill of the ride, but the people behind the trails and the landscapes that make Humboldt County a unique riding destination.

Cat Aeppel is an Emmy Award-winning Director and Cinematographer known for emotionally resonant storytelling. Her work has taken her to every continent except Antarctica. With a background in adventure photography, she has developed a unique ability to capture dynamic, high-energy sequences while infusing them with intimate, personal moments. Trusted by clients like Red Bull, YETI, and National Geographic Adventure, Cat’s visuals connect deeply with audiences. Based in Los Angeles, she continues to craft powerful narratives that merge technical skill with emotional depth. When not on set, Cat enjoys exploring the outdoors with her husband and their puppy.

Laurent Bilodeau is a director and director of photography who is originally from Montreal, QC, Canada. Currently, Laurent is based out of Squamish, BC. He has been a part of the adventure and action sports films industry for over a decade and has worked with brands such as Arc’teryx and Mons Royal. Laurent says showcasing people’s talent through his vision is always an honor. He has a long history working with Freehub, with films in both the 2023 and 2024 Freehub PRESENTS film lineups, making Laurent the only filmmaker who has been in every Freehub PRESENTS to date. 

If an idea keeps Daniel Stark up at night, he makes it, whether it’s a commercial, short film, or documentary. Daniel does nothing alone—he loves a good collaboration, a strong team, or a lasting friendship. He’s been with 6ix Sigma Productions since 2015, living in Prince George, British Columbia, telling stories across Canada in (almost) every format in (almost) every industry. Daniel is drawn to stories about people in the places where no one is looking, drawing inspiration from his upbringing in rural Canada. He hopes his projects ponder the right questions to bring people together.

Everyone likes a good adventure, from backyard to big mountains, and it’s human nature to want to capture these moments and experiences. Myles grew up skiing and biking in Vermont, making home videos with friends as a kid. His passion for capturing adrenaline-fueled moments in outdoor spaces has inspired him in recent years as a media specialist for Transition Bikes. Whether on the job for Transition or on a personal trip, he enjoys exploring new areas by bike and soaking up the experiences along the way.

Henri Hallé is a gravity enthusiast and powder hound who calls Snoqualmie Pass his home. His passion resides in the process of creating films that explore the human capacity for adventure in outdoor spaces. Henri has worn many hats during his tenure in video production, including director, editor, and problem solver. He has been in the industry for nearly an entire decade, leading him to many fruitful and rewarding experiences, such as becoming the founder of Magic Hour Media House. 

Based out of Vancouver, BC, Blake Jorgenson creates work for many of the leading outdoor, active, and automotive brands, including but not limited to Honda, Mazda, Mercedes-Benz, Nike, Oakley, Patagonia, Red Bull, Specialized, The North Face, and Under Armour. Blake believes in meticulously constructing, styling, and polishing his images in ways that give them the impact and visual edge of spontaneous action shots. For him, this process is a true collaboration between creative and production professionals. Brainstorming, problem-solving, and a blue-sky spirit of imagination and adventure are the juice that continually fuels his creative drive.