Perspectives Panel Discussion Athletes, Influencers, and the Future of MTB Marketing

In today’s digital world, what is the role of a sponsored athlete? Is it progression, product testing, or impressions? This panel discussion, of Perspectives, made up of brands, athletes, and creators, will examine the perceived value between progression and social media influence in shaping the future of mountain bike marketing. Join us with panelists Jill Kintner, Joe Lawwill, Brendan Carberry (@outsidebrendan) and Aaron Lutze to discuss the differences in current sponsorship models and their value wihin markleting.