Transition Golden Ticket Giveaway // Shop Sign-up Join the Local Movement
Words and Photos by Freehub Mountain Bike Magazine
Local bike shops are vital to a strong cycling industry and community, which is why Transition Bikes and Freehub magazine are teaming up to promote independent retailers, in-shop sales, and community engagement.
Freehub and Transition will launch the “Golden Ticket Giveaway” from July 22, 2025 to October 31, 2025. Participating bike shops will receive a FREE 1-year shop subscription to Freehub magazine, including 10 copies of each issue (x4 issues at a total retail value of $638 USD value) to sell at retail locations. Through combined marketing efforts from Freehub and Transition, audiences will be driven to support mountain bike cultural storytelling through these participating retailers. As part of this local focus, riders will be incentivized to visit shops for a chance to win a 2025 Transition bike of their choice by entering the Golden Ticket Giveaway.
Important Dates
- Sign-up Deadline: June 16, 2025
- Golden Ticket Giveway Dates: July 22, 2025 to October 31, 2025
Shop Benefits
- Free 1-year shop subscription to Freehub magazine - $638 retail value
- Shop listing on the Freehub directory page
- Customer incentive program to increase retail traffic
- Marketing support from Freehub & Transition tied to retailers/shops
How it works
- Transition dealers sign up for the promotion
- Freehub ships magazines and marketing materials to the shop
- The shop is listed on Freehub’s website as a local retailer
- Transition and Freehub market the program through official company channels to drive riders to the shop for a chance to win the ‘Golden Ticket’ bike
- Customers sign up for the Golden Ticket giveaway by scanning a QR code in the ‘Golden Ticket’ magazine ads in Freehub
- Participating retailers can sell the magazines ($16.95 per copy)
- The Golden Ticket winner will be selected on November 1, 2025, to receive their new bike
- Freehub continues to send magazines for sale for the rest of the year, and drive marketing initiatives to utilize local shops as retail partners
Marketing Support
Freehub will support the shops with:
- 10 magazines shipped (per issue) to each shop for 1-year, free of charge
- (2) Single Page collaboration ads between Freehub and Transition, driving in-store sign-up for the Golden Ticket Giveaway
- (4) Social media Collab Posts between @transitionbikes and @freehubmag promoting the local retailer sign-up and distribution partnership
- (2) Golden Ticket Promotional Posts in our Hot Off The Press Newsletter
- (2) Dedicated Newsletters specific to the Giveaway and retail program participants
- (2) Golden Ticket Promotional Posts in our Content Trail Newsletter
- Shop location and address in Freehub’s online directory of local distributors
- Paid promotion of social media posts driving viewers to independent distributors
Transition Bikes will support the shops with:
- (4) Instagram and Facebook Collaboration posts coordinated around the Golden Ticket giveaway, promoting the local retailer sign-up and distribution partnership
- (3) Dedicated Transition newsletters to promote the giveaway and shops
- (4) Email promotions within other company newsletters
- Transition Outpost Display Bike At Checkout with ‘Golden Ticket’ CTA
- (1) Bike used for prizing to the Golden Ticket winner
Shop Participation Requirements:
- Must be based in the United States
- Social Media promotion of each issue with @freehubmag and @transitionbikes tagging
- Local promotion via social media, in store display, or shop website
Optional Shop Benefits:
- Freehub Shop Distributor sticker for door/counter
- Option for additional magazines at cost
- Options for discounts to Freehub merchandise/subscriptions
- ‘Golden Ticket’ CTA marketing POS materials for use on a shop owned display bike
Submission Form
If you have any questions or need any help with your submission, please reach out to us at info@freehub.com.
