Manufacturingmost people dont think of it as glamorous, but there is an allure ...

Manufacturingmost people dont think of it as glamorous, but there is an allure to it that inspires and drives creation. The process and production behind modern mountain bikes and their associated products is an art form in itself, one that captivates both bike nerds and bike jocks alike. Made With Love is a series designed to capture the literal nuts and bolts upon which our sport is built: The components and people that bring bikes from the assembly line to trail. For Episode One we head to @cyclesdevinci in Chicoutimi, Quebec to see what goes in to building World Cup winning bikes. Link in bio. | #freehubmag #madewithlove #manufacturing #creation