Roots Run Deep Richie Rude

"Beyond his stoic exterior, Richie Rude is just somebody who loves riding his bike above all else ¬– a passion that was fostered as a young grom in his New England backyard led him to becoming the 2013 DH JR World Champ, and claiming back-to-back Enduro World Championship titles. We follow him through those achievements, push past his quiet exterior, and delve into the relationships beyond the tape that proves his roots in the MTB world run deep." — Yeti Cycles